Making jeans since 1997, Eternal is under the umbrella of the Maeno Corporation. Eternal employs midweight, slubby fabrics and specializes in high-tech and traditional distressing techniques, legend even having it that the jeans are hung in cherry trees after being once-washed. Indeed, to see Eternal jeans on the shelf, they are very wrinkly, though this works itself out after a few wears.

Unfortunately I have very little information on Eternal because their parent website (Maeno Corp) is down and I haven’t had a chance to personally visit them yet to find out more. Once I do I will certainly update this brand bio so please check back in the future!